Crest

The Site
Homepage
News Index
Search The Site
About The Site
Links
The Season
Fixtures & Results
League Table
Player Profiles
06/07 Photo Gallery
The Club
History
Archive 92/93 to 17/18
Match Database
Attendances
Honours
Records
Managers
Away Fans Guide
The Terraces
Messageboard
Chatroom
E-mail List
Columnists
Interviews
Downloads
Fun & Games
Daggers Dictionary

 The Poll

Daggers change of ownership: should we...

Stay as we are (Members Club)
Go with the East Consortium
Go with the Tamplin Consortium
Look for another solution


View Current Standings


DAGGERS DICTIONARY

"England"
An outside event that reduces the attendance at other matches.

 

 

Crest

Next Match


24 November 2018
3:00pm
Bromley
Away
Vanarama National League 
 

Last Match


17 November 2018
AFC Fylde
Home
Vanarama National League 
Won 2-1


     On This Day


In 1994,The Daggers lost 0-4 to Macclesfield Town at Home in the GM Vauxhall Conference 


In 2005,The Daggers lost 0-1 to Hereford United at Home in the Nationwide Conference 


In 2011,The Daggers lost 2-3 to Southend United at Home in the NPower League Two 


In 2016,The Daggers beat York City 2-0  Away in the Vanarama National League 


 

 


From Across The Pond
by Dave Indge on 25/01/2002

Dave Indge left Dagenham in 1975 to find his fortune in Canada. In the second of an occasional column at DiggerDagger, he writes about his views on the prospects of Dagenham & Redbridge turning full-time.

From across the Pond

There has been considerable discussion over the past months with regards to Dagenham & Redbridge going full time. Despite the obvious euphoria to some, the perils of such a move have to be taken in to account.

What is needed for a start is 1M....

Should D & R be promoted to the Third Division this year, ground improvements will be needed without a doubt. Those are not cheap. While present facilities are considered good enough to get Football League grading, the time is short in which to increase the seating availability to 2,000 and eventually increase capacity to 10,000.

A million pounds will not go far. On top of the stated ground improvements, new players will have to be purchased (with no disrespect to the existing team). Even with a nominal transfer fee of 75-100,000 pounds for an average player, plus his wages, having money to support these expenditures is going to be crucial.

Presently D&R have been fortunate that as part timers, when in negotiation with players this fact is used as a somewhat bargaining chip. Evidence of this can be Ken Charlery and Mark Stein who both are reported to have been earning substantially more elsewhere. By going full time, we become "elsewhere" and player's demands will increase.

The Present situation in Football

A review of several well-established clubs clearly reveals many are in serious financial trouble. Derby County of the Premier League no less, a club with an extremely long history, are losing 100,000 pounds per week. Also, as noted in a recent article Wimbledon are having to be supported to the tune of 20,000 per week by their owners. It appears Nottingham Forest is having problems meeting their obligations as well.

Within our own league, Boston, Doncaster and others have expressed that serious financial problems will hinder their future development and possible entry into the Third Division should they win the title. They are both now having to sell their assets, which got them this far, namely their players, to survive. This can only have a detrimental effect on their "on field performance" at which time, promotion is harder and fan support will wane.

Is it possible?

If clubs such as Wimbledon, Forest and Derby are struggling at best to survive, how will Dagenham & Redbridge?

The present people at the club have done an exceptional job of making D & R viable in their present circumstances and are to be complimented on what they have achieved. But, based on gate revenues and membership dues alone, D & R will have trouble. Regular attendance last season in the Conference were just over 1,200, and have increased this season to 1,600 and gates this size will not permit such a transition. Yes, big crowds for various cup and trophy games add to this, but it is sad to say attendances like this are the exception rather than the rule.

If D & R win promotion, will attendances increase? Marginally yes, as much as anything due to incereased away support, but there are too many local alternatives to believe that attendances will increase enormously.

So that means the bulk of financing any such move, will have to come from other sources which in this case, relates to sales from the clubhouse. If D & R is planning to go full time on this funding for support, I feel they are doomed from the start.

At present the staffing for the team and associated people numbers 28. Think of the cost of any new players, supporting, those players re salaries, then throw in travel expense and we have problems. Of course not all will go full time immediately, but for fun lets use the following breakdown for the basics without getting too technical. The numbers are educated guesses, but you will get the drift.

Wages 28 x 500 (average) x 46 weeks 644,000
Travel 30 x 1,000 (23 away league games 6 cup) 30,000
Club ground expenses 52 x 4,000 (average) 208,000
TOTAL 882,000

Gate money attendance 1,600 x 8 x 30 home games 384,000
Other matchday income 100,000
TOTAL 484,000

Before we've become too serious we are in a deficit of around 400,000.

Where is the money to come from?

Discussion has been made regarding a regional set up to offset some travel costs and increase the travelling element of crowds. This may be fine to start, but how would promotion be handled. One from each division, or on points only. Or the dreaded end of season playoff's which caused such a stir at the beginning of this season.

What happens if a team in the North had fewer points than a team in the South, yet finished top of the North division. Would that team still be promoted over the team from the South. Have that happen a couple of years in a row and see how things would change. Especially, if it was D & R which failed in it's promotion bid. Plus, by adding more divisions, where do the additional 23 teams come from.

Unfortunately, economic conditions in the Dagenham area appear to be less than positive right now and it appears as though it will be this way for some time to come. That is not being critical, just a statement of fact.

But this in turn will eventually equate to less disposable income from which sales will arrive. And with that source diminished, by however much, the core funding of support for a move to full time has been reduced from the start. As further evidence of this, Chelsea's new lounge/dining room that cost millions, could be/should be, busier. Sponsorships are good for some cash, but again local economic conditions will reflect the amount of cash from that area.

Forget going public. The fact many of the clubs who have gone public in recent years are struggling at substantially less than their initial share price, indicates only too well this avenue for funds appears bleak. Bank loans are fine until you cannot pay them back, and as for private investors/sugar daddy, look at Boston and Chester. Don't think so.

Television revenues are something to consider, but as recent news reports indicate anyone looking to fund their operation from this source better look out. As Tim Shaw CEO of AIM quoted Watford said "Clubs will look at their cash flow taking two years ahead into account when they are expecting TV revenues. And, Greg Dyke, Director General of the BBC, was quoted as saying "The massive escalation is coming to an end" and insists sports rights have peaked. That means they are only going one other way.

If going full-time is to be primarily funded through clubhouse revenues, if the average is true, the club retains 20-30% of revenues after all expenses. To generate even half of the deficit, the clubhouse has to increase its present revenues an awful lot. That's a lot of beer to be sold, just to break even.

So the options are limited at best.

What are the Options?

One solution is the dreaded M word, another merger. But, this time with a team already in the professional ranks, but either in the third or even second division. A merger of this sort would be somewhat unique, but I believe the first of many to come as teams struggle to survive. The combined revenues from two teams trying to support one and making it, is a far better utilization of money than both teams struggling to survive and one or the other or both eventually dying.

Looking locally, West Ham is a non-starter for obvious reasons. But do not be surprised if the arrival of West Ham's reserve squad to Victoria Road does not lead to future connections within the discussion of the survival of lower division teams. Breeding Ground, Farm Team springs to mind.

Colchester is too far out and perhaps a stretch. The next best solution is either Orient or Southend, both a similar distance away from Victoria Road. Both have established although older ground facilities and support base.

In the late 1960's I was fortunate to have had a tea with Malcolm Allison who had the following prognosis for soccer in the future. He said (even back then), by the late 80's stadiums would be all seating, average attendances would be 25-30,000 in the top league with some exceptions, playing staff would be 17 or so full time, the rest part timers. He also felt there may even be only 2 full time divisions, with everyone else being part time because of lack of money.

Also, of all 92 teams, of those 92 (full and part time) there would be 5 or 6 who would be the giants. These 5 or 6 teams would be superior in players, playing ability, infrastructure, support and the only few making money. The other 86 or so teams would be also rans, just making up the numbers and struggling to survive.

30 years on, he appears to be not too far off the mark.

Conclusion

As a lifelong supporter of 50 odd years, the last thing I want to see is a decision made on the basis of a couple of good seasons, which has critical and dramatic results 2 or 3 years from now.

Even if we should win promotion to the Third Division, going full-time does not appear to be an option. Until our financial house is well in order and we can be assured of constant solid cash flow from whatever source, it will not work. I believe going full time at this time, would be the death knell for the club.

Stay part time Dagenham & Redbridge.


 

 

 

 

DiggerDagger.com is an independent website and the views expressed are not necessarily those of Dagenham & Redbridge Football Club